Agriculture, Giordano and Del Giudice: "The Campania model is born from discussion; change only happens if shared."

Rome, September 17 (Adnkronos) – "Talking about agriculture means talking about ecosystems, and for this reason, from the beginning it seemed essential to us to build a process that would involve all the stakeholders in the supply chain." This is how Alex Giordano and Teresa Del Giudice presented the volume dedicated to the "Campania Model" at Campania Mater, currently underway at the Royal Palace in Naples. The volume is the result of research and discussion that brought together institutions, businesses, academia, and local communities.

The initiative, launched months ago with the support of Regional Councilor for Agriculture Nicola Caputo, aimed to transform Campania into a laboratory of best practices, capable of promoting excellence while also realistically addressing critical issues. "We didn't want a top-down model," Giordano explained, "but rather a shared effort, conducted with farmers, businesses, associations, and local communities. Only in this way can we create a real ecosystem that brings together production, research, innovation, and local communities."

The process saw the active participation of 160 different stakeholders: farmers, entrepreneurs, researchers, trade associations, public officials, and institutional representatives. "The most surprising thing," said Teresa Del Giudice, "was how easy it was to build an ecosystem if there was a public institution acting as an enabler. The Campania Region fulfilled this role, creating the conditions for equal and open discussion."

The discussion revealed a vision of Campania's agriculture as a strategic asset, not only for the economy but also for the region's identity and international image. "The region's excellent agri-food products," Del Giudice noted, "are already flagships of Made in Italy around the world. Our task is to strengthen this strong identity and, at the same time, address the remaining unresolved issues: from production fragmentation to the challenges of inland areas, to the need to innovate and diversify business models."

The book presented at Campania Mater is therefore not just an analysis, but also a manifesto for the future: a document that brings together experiences, proposals, and visions, with the aim of guiding political and business decisions for the coming years. "Change is either shared, or it simply doesn't happen," Del Giudice reiterated. "The challenge is to build a multifunctional agriculture capable of creating added value, attracting young people, and restoring vitality even to the most fragile areas, currently at risk of depopulation."

Concluding their remarks, Giordano and Del Giudice emphasized that Campania Mater is already a concrete first result: "These two days demonstrate a genuine desire to network and to look at agriculture not just as production, but as a system that unites the environment, economy, culture, and community. This is where a Campania model can truly emerge, one that speaks to Italy and the world."